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ACCELERATE YOUR CUSTOMER EQUITY

This is a conference like no other.

If you are engaged in bringing value to your organization, this is your chance to experience the process of building customer equity and accelerating company growth.

Customer Centricity 2018 combines world-class speakers with a hands-on Customer Centricity simulation. Join with high-level marketers, executive leaders, and dynamic customer centricity experts to learn new ideas, test theories, and accelerate the customer equity of your organization.

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CUSTOMER CENTRICITY SIMULATION

Hands-On, High-Level, Results-Driven

High-level marketers and executive leaders – learn how to build customer equity in a robust simulation. Work in small groups, use real customer data, and make decisions that company growth.

Do more than learn theory – use quantitative metrics to test ideas for customer acquisition, customer retention, and customer development. Work closely with peers, industry leaders, and customer centricity experts in an intimate, hands-on, and results-driven experience.

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ABOUT US

You can't be customer centric unless you know the value of each customer.

– Peter Fader, Wharton School University of Pennsylvania Author, Customer Centricity: Focus on the Right Customers for Strategic Advantage

The Customer Centricity Conference is the brainchild of Ambition Data , a leading consultancy for customer centric transformation. CEO Allison Hartsoe wanted a program where people could do more than listen to ideas about customer acquisition, customer retention, and customer development – she wanted a hands-on, dynamic event where people could apply key concepts in a virtual environment to build customer equity.

She has invited business professionals with expertise in applying quantitative metrics to lead teams through the Customer Centricity Simulation. Participants will team up with peers and leaders to match wits, try out new ideas, and compete to see who can drive the most value to their organization.

Conference co-chair is Peter S. Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania. He is an expert in analyzing behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries to uncover consistent (but often surprising) behavioral patterns.

He believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard.

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Why You Must Attend

  • Two Days Hyper-Focused on Accelerating Equity

  • World Class Speakers 

  • Hands-On Customer Centricity Simulation

  • Work Side-by-Side with Industry Experts

  • Connect with Passionate Professionals

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Reasons why you should attend:

2  Intensive Full Days
World Class Speakers from leading companies
Hands on cutting edge “Customer Centricity Simulation
Small break out discussion groups
Networking Socials

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SPEAKERS & GROUP ACCELERATORS

Learn From and Work Side By Side With Customer Centricity Experts

Customer Centricity 2018 offers world-class speakers who are leading the customer centricity revolution and leveraging data to reimagine marketing, loyalty, and product development.

Learn about accelerating equity in traditional conference sessions as well as in small groups during the Customer Centricity Simulation. Build new, valuable relationships in a meaningful and memorable environment.

Allison Hartsoe
Founder & CEO,
Ambition Data
Customer Centricity Conference Host
Peter Fader
Peter Fader
Professor of Marketing,
Wharton School, University of Pennsylvania
Sarah Toms
Director – Al West Jr Learning Lab
The Wharton School, University of Pennsylvania
Zach Anderson
SVP and Chief Analytics Officer,
Electronic Arts
Bob McKinney
VP of Digital Marketing,
Batteries Plus Bulbs
Meet The Accelerators

SPEAKERS & GROUP ACCELERATORS

Learn From and Work Side By Side With Customer Centricity Experts

Customer Centricity 2018 offers world-class speakers and group accelerators who are leading the customer centricity revolution and leveraging data to reimagine marketing, loyalty, and product development. They’ll share how they are disrupting industries to grow their brands and their bottom lines.

Learn about accelerating growth and equity from experts in traditional conference sessions as well as in small groups during the Customer Centricity Simulation . Each team will feature a Group Accelerator, affording attendees a chance to build new, valuable relationships in a meaningful and memorable environment.

allison-hartsoe
Allison Hartsoe
Founder & CEO,
Ambition Data
Customer Centricity Conference Host
Peter Fader
Peter Fader
Professor of Marketing,
Wharton School, University of Pennsylvania
Picture2
Tiffani Bova
Global Customer Growth and Innovation Evangelist,
Salesforce
Bill Schloughm Senior VP CIO San Francisco Giants Speaker at Customer Centricity Conference 2017
Bill Schlough
Senior VP and CIO,
San Francisco Giants
Jodie Antypas Director of Consumer Insights at Electronic Arts (EA) Speaker at Customer Centricity Conference 2017
Jodie Antypas
Director of Consumer Insights,
Electronic Arts (EA)
Joshua Kanter - Speaker at Customer Centricity Conference 2017
Joshua Kanter
SVP Marketing Strategy,
Viking Cruises
Sarah Toms
Sarah Toms
IT Director,
Wharton School, University of Pennsylvania
Roberto Medri Director, Data Science at Wealthfront Speaker at Customer Centricity Conference 2017
Roberto Medri
Director, Data Science,
Wealthfront
gary-angel
Gary Angel
CEO & Founder,
Digital Mortar
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AGENDA

  • 7:30 TO 8:00 – REGISTRATION & BREAKFAST
  • 8:00 TO 8:45 – INTRODUCTION TO SIMULATION
  • 8:45 TO 9:00 – BREAK INTO GROUPS
  • 9:00 TO 9:45 – DECISION 1
  • 9:45 TO 10:30 – DECISION 2
  • 10:30 TO 11:15 – DECISION 3
  • 11:15 TO 12:15 – DECISION 4
  • 12:15 TO 12:45 – DEBRIEF
  • 12:45 TO 1:30 – BREAK / BOX LUNCHES
  • 1:30 TO 2:00 – DECISION 5
  • 2:00 TO 2:30 – DECISION 6
  • 2:30 TO 3:00 – DECISION 7
  • 3:00 TO 3:15 – DECISION 8
  • 3:15 TO 3:30 – DECISION 9
  • 3:30 TO 4:00 – BREAK
  • 4:00 TO 5:30 – FINAL DEBRIEF
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Our Sponsors

Zodiac Metrics
DMD Connecting Healthcare
Salesforce Logo
Digital Analytics Association - logo
Customer Experience Professionals Association
International Institute for Analytics

Venue

The Wharton School, San Francisco Campus

Customer Centricity 2018 will be held at the Wharton School of Business San Francisco campus. This facility was designed for delivering executive MBA courses and is perfect for our event – comfortable, intimate, and fully appointed with the latest in technology.

Located at the historic Hills Bros. Building by the San Francisco Embarcadero waterfront, the venue’s many windows overlook the iconic Bay Bridge, which spans San Francisco Bay.

2 Harrison Street, 6th Floor, San Francisco

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