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Sparking the revolution & science of customer centricity

Join other marketing executives and leaders to learn the most powerful metric in marketing today: Predictive customer lifetime value. Discover why this number is almost always wrong internally and how much money your company could be leaving on the table as a result. Compete in a robust, competitive challenge in which you try to drive the highest market value of a fictional company in a customer centricity simulation that allows you to practice the principles you learn.

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CUSTOMER CENTRICITY SIMULATION

Abstract Background

What is the Customer Centricity Simulation?

The Customer Centricity Simulation is a robust game designed to take teams of participants through the experience of a CMO who is making customer-centric decisions. There are a variety of metrics and choices available which is in part, what determines the winner of the game. Note that one of these is the choice to purchase a CRM!

At the conference, we divide the time in a variety of ways, but in general, it is 9 rounds of gaming so the shortest option is one day. There is a 90 minute introduction, a midpoint discussion break and reveal of where the teams are, then a final 60-90 minute wrap up. The larger the team size (ideal is 5 per team) the longer it may take to make a decision on each round.

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ABOUT US

You can't be customer centric unless you know the value of each customer.

Peter Fader, Wharton School University of Pennsylvania Author, Customer Centricity: Focus on the Right Customers for Strategic Advantage

The first day kicks off with world class speakers; Leaders from the organizations leading the customer centricity revolution.  Learn the practical aspects of how they leverage customer centricity to re-imagine marketing, loyalty and product development and in the process are disrupting their industries. Day two is focused on the Customer Centricity simulation which provides “hands on” instructions for marketers on how to excel in customer acquisition, customer retention, customer development and to embrace the right kinds of quantitative metrics.

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Reasons why you should attend:

2  Intensive Full Days
World Class Speakers from leading companies
Hands on cutting edge “Customer Centricity Simulation
Small break out discussion groups
Networking Socials

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Meet our Speakers for 2017

Peter Fader
Professor of Marketing,
Wharton School, University of Pennsylvania
Tiffani Bova
Global Customer Growth and Innovation Evangelist,
Salesforce
Bill Schlough
Senior VP and CIO,
San Francisco Giants
Jodie Antypas
Director of Consumer Insights,
Electronic Arts (EA)
Joshua Kanter
SVP Marketing Strategy,
Viking Cruises
Sarah Toms
IT Director,
Wharton School, University of Pennsylvania
Roberto Medri
Director, Data Science,
Wealthfront
Gary Angel
CEO & Founder,
Digital Mortar
Allison Hartsoe
Founder & CEO,
Ambition Data
Customer Centricity Conference Host
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AGENDA

  • 7:30 TO 8:00 – REGISTRATION & BREAKFAST
  • 8:00 TO 8:45 – INTRODUCTION TO SIMULATION
  • 8:45 TO 9:00 – BREAK INTO GROUPS
  • 9:00 TO 9:45 – DECISION 1
  • 9:45 TO 10:30 – DECISION 2
  • 10:30 TO 11:15 – DECISION 3
  • 11:15 TO 12:15 – DECISION 4
  • 12:15 TO 12:45 – DEBRIEF
  • 12:45 TO 1:30 – BREAK / BOX LUNCHES
  • 1:30 TO 2:00 – DECISION 5
  • 2:00 TO 2:30 – DECISION 6
  • 2:30 TO 3:00 – DECISION 7
  • 3:00 TO 3:15 – DECISION 8
  • 3:15 TO 3:30 – DECISION 9
  • 3:30 TO 4:00 – BREAK
  • 4:00 TO 5:30 – FINAL DEBRIEF
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Our Sponsors

Venue

The Wharton School, San Francisco Campus

Located at the historic Hills Bros. Building by the San Francisco Embarcadero waterfront.

Wharton San Francisco is a technologically advanced academic facility designed for blended learning and includes classrooms, dining space, group study rooms, and faculty and administrative offices

2 Harrison Street, 6th Floor, San Francisco

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