You can't be customer centric unless you know the value of each customer.

Peter Fader, Wharton School University of Pennsylvania

What is Customer Centricity?

Customer centricity is a widely misused term. If you are customer centric, then you can draw a straight line from marketing activity to ROI. If you are customer centric then you know who your good customers are and who your bad customers are. If you are customer centric then you know the individual value of every customer.

According to the Book of Fader, running a customer-centric organization is about tapping CRM data to identify and, in turn, get a 360-degree view of your most valuable customers. You can then use that info to enhance the customer experience, while maximizing your revenue from them and other customers like them.

What will I gain from this conference?

For this revolution in marketing strategy to truly take hold, theory must meet practice. That’s why this conference helps you understand the value of customer centricity and also gives you confidence that you can put it into practice as soon as you leave the conference.

The first day includes a rockstar cast of leaders, from the San Francisco Giants, Salesforce, Viking River Cruises, Electronic Arts, Wealthfront and Digital Mortar –who will share real-world experience, tips and enviable results you’ll want to emulate. On the second day, University of Pennsylvania Wharton School Professor of Marketing, Peter Fader will help you put theory to practice in a customer centricity simulation. You’ll join a team of your peers to review and analyze the data presented, and act on it to drive the optimal customer-centric results.

This is the best kind of participation event because you’ll learn how to grow real value in your company  No sitting and passively checking your email! And you’ll walk away with knowledge that will help you.

  • Sell the value of your program to executive management
  • Drive a customer-centric strategy that delivers quantifiable value
  • Build lifelong relationships on which you can lean to collaborate on future programs

The conference is hosted by Ambition Data, a boutique consulting firm inspired by the clean KPIs and marketing revolution potential of customer centricity.

For this revolution in marketing strategy to truly take hold, theory must meet practice

Peter Fader, Wharton School University of Pennsylvania

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CUSTOMER CENTRICITY CONFERENCE 2017

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