Allison Hartsoe is the Founder and CEO of Ambition Data. Ambition Data is a boutique consulting firm that applies the principles of customer centricity. Allison effectively aligns leaders and implementers across business units to harness existing resources and build a connected culture of customer-centric innovation. She is a deeply skilled marketing technologist with a broad strategic view and a passion for analysis. She has designed and executed digital analytics strategies for Fortune 500 customers including Blackrock, BlueShield, Genentech, GlaxoSmithKline, HP, Intel, Microsoft, Nike, Seagate and SelectQuote.
Allison’s experience and passion for analysis allows her to see future trends and relate them all the way back to the tactical moves her clients need to make today.
Allison has been published in Forbes.com, Fast Company, Online Marketing and she publishes her own blog, Schrodinger’s Cat. She has spoken at Conversion Conference, eMetrics and the Tableau User Conference.