Anthony Choe is the founder of Provenance, a growth-stage private investment firm focused on direct-to-consumer investments. Anthony has invested over $400 million in his career, generating $1.4 billion in returns for investors with no losses on new platform investments in the new millennium. He has been a passionate thought leader in assessing the role of data and information, and their impact on direct-to-consumer brands.
Anthony began his career as an analyst at Donaldson, Lufkin & Jenrette in New York and later served as a partner at Brentwood Associates. He is a Phi Beta Kappa graduate of Harvard College, where he graduated with a bachelor’s degree in economics, magna cum laude.In addition to his investing activities, Anthony is a guest lecturer on private investing at the UCLA Anderson School of Business and is a member of YPO. He also serves as a board member and treasurer of CoachArt.