CUSTOMER CENTRICITY SIMULATION
What is the Customer Centricity Simulation?
The Customer Centricity Simulation is a robust game designed to take teams of participants through the experience of a CMO who is making customer-centric decisions. There are a variety of metrics and choices available which is in part, what determines the winner of the game.
How does it work?
At the conference, we divide the time in a variety of ways, but in general, it is 9 rounds of gaming so the shortest option is one day. There is a 90 minute introduction, a midpoint discussion break and reveal of where the teams are, then a final 60-90 minute wrap up. The larger the team size (ideal is 5 per team) the longer it may take to make a decision on each round.
Watch a demo of the game:
- Login with User id: ccdemo
- password: ccdemo1
Read more on the origins of the Customer Centricity Simulation: Why?What? What’s next?