Elena Alikhachkina has 20+ years of experience in technology, data strategy and management, customer experience and analytics (15 years digital), and loving every minute of it!
I am a leader, a risk-taker and an innovator who is passionate about making an impact in business. I am a big fan of data driven business and an evangelist for the use of intelligent solutions & technology for creating more successful marketing with more satisfied customers.
Big, complex and global business challenges excite me, especially the ones that are disruptive. I consider myself a business problem solver, a marketing strategist, a CDO and a business technologist at heart.
I am known as someone who is very successful at ‘humanizing” data, and creating technical and analytical solutions for Top 500 companies. I have distinguished myself above other data / analytics & technology experts through my unrelenting focus on outstanding results.
I am a natural relationship builder and analytics evangelist who models ethics, integrity, and transparency. I provide leadership to geographically dispersed teams and vendors to drive bottom-line objectives.
I believe in simplification, transparency, and collaboration, and I am committed to developing, coaching, and mentoring people.
PROVIDED LEADERSHIP IN AREAS:
Digital Platforms & Strategy, Data Strategy & Management, Analytics Technology, Analytics Services, Innovation, Change Management, Outsourcing, Contract Negotiations, CRM solutions, Advances Analytics and Marketing Mix Modeling, Team Leadership & Talent Management, Social Media Intelligence, Big Data, Customer Engagement, VoC, B2C/B2B, Mobile, Experimentation and Testing (A/B, Multivariate, etc.), Competitive Intelligence, DMP