Joe is a leading expert on the intersection of marketing and technology. His research focuses on exploring strategies for leveraging technology – including enterprise marketing software suites, identity resolution, and emerging technologies – to deliver engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations and suppliers.
Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, and application analytics, and online testing and targeting. Prior to returning to Forrester, Joe was Chief Marketing Officer at Hireology where he oversaw the company’s demand generation, business development, communications, and product marketing. Joe has also served as SVP of Marketing at Signal and Chief Strategy Officer of the Campaign Management & Analytics division at SDL plc.
Joe holds a B.S. in Business Administration from the University of Illinois at Urbana-Champaign.