Loading...
Roberto Medri 2017-10-28T11:51:38+00:00
Roberto Medri
Roberto MedriDirector Data Science, Wealthfront
Wealthfront logo

Session Title: Recognizing Heterogeneity: Impacts on Customer Acquisition

Session Description:The Traditional marketing playbooks tend to average all clients and prospects into a unified persona that often does not exist. Recognizing and managing heterogeneity among clients strengthens existing relationships and delivers a better more diverse experience. Leveraging heterogeneity also leads to better outcomes in acquiring new customers. Real-world examples will stem from his experiences at Etsy, Inc. and Wealthfront, Inc.

CUSTOMER CENTRICITY CONFERENCE 2018

GET MORE INFO

GET MORE INFO